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Agis Zorgverzekeringen is one of the top five specialist health insurance companies in the Netherlands. To correctly present its services in respect of collective health insurance for companies and to be able to win more collective contracts, Agis Zorgverzekeringen asked Leads to Loyals to develop, implement and maintain a marketing programme. This programme functions as a campaign management tool and supports Agis account managers and relations managers in acquiring and expanding collective contracts.
 Programme structure and database development;
Development of a web-based ICT platform;
Campaign management;
Printing, handling & fulfilment;
Management reports.
Leads to Loyals developed the web-based ICT platform. Both the Agis campaign managers and the Leads to Loyals project managers use this system in the planning and realisation of personalised campaigns aimed at employers and employees. Leads to Loyals plays a supporting role in the realisation of the planned activities. The general management was handed over to Agis Zorgverzekeringen. Leads to Loyals also supplies the necessary management reports to evaluate the effectiveness of the completed campaigns.
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