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Gall & Gall has introduced a wine card for its shops and franchises in order to create loyalty among its target group and generate increased traffic to the shops.
The cardholders are interested in wines and whiskies. Every month they receive information about wine regions, new wines and special offers, and receive discounts on their purchases in the shops when they show their card.
 Database management and updating;
Direct mail;
Production and distribution of customer card;
Inbound and outbound telephone calls;
Financial administration/collection.
Development of an efficient and effective direct communication process that will give Gall & Gall a closer connection with its target group and can influence the buying behaviour of individual customers. Leads to Loyals is also the point of contact for various disciplines within the area of direct marketing.
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