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A large-scale international lead generation programme: how to manage the international communication for the introduction of a new car model?
West European prospects (mainly the UK, France, Germany and Italy) are selected and informed about the new model in 3 steps via a number of media channels. All the responses are recorded centrally. The project runs for 3 years.
 Preparation of all direct communication prior to the introduction;
International multi-channel lead generation programme;
Creation and management of prospect database;
Campaign management;
Returns and mutation processing, database management;
Business Intelligence;
Printing of the packs, fulfilment of the packs;
E-mail marketing;
International mail distribution;
Management reports.
Creation and management of the marketing database and the campaign management. A single contact point for various disciplines within the area of direct marketing.
Organisation and execution of the used print, (e-)mailings, fulfilment and the logistical services such as stock management, handling and dispatch.
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