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Philips is No.1 in the global lighting market, a position supported by leadership in innovation combined with a systematic approach to seeking out new market opportunities. Philips Lighting strives to improve people’s lives with effective and appealing lighting solutions based on a thorough understanding of people’s needs, desires and aspirations. It wants to be recognized by all its stakeholders as setting the pace in the lighting industry, as the best partner to do business with and as a responsible corporate citizen contributing to the sustainability of society at large.
The division’s products are found all around the world: not only everywhere in the home, but also in a multitude of professional applications, for example, 30 per cent of offices, 65 per cent of the world’s top airports, 30 per cent of hospitals, 35 per cent of cars and 55 per cent of major football stadiums. At the 2004 Athens Olympics, 28 of the 33 venues requiring permanent lighting had their lighting supplied by Philips.
Products include a full range of incandescent and halogen lamps, compact and normal fluorescent lamps, high-intensity gas-discharge and special lamps, fixtures, lighting electronics, ballasts, LED (light-emitting diode)-based lighting and automotive lamps.
Philips Lighting employs some 44,000 people worldwide. Manufacturing operations in the Netherlands, Belgium, Germany, France, the United Kingdom, Poland, the United States, Brazil, India, Indonesia, Thailand, the People’s Republic of China, South Korea, Spain and Mexico.
Philips Lighting asked Leads to Loyals to offer database maintenance activities. Initial all European data has to be migrated to the Philips database. On a daily basis all data from (non-) visited customers from Philips Lighting has to be maintained, screened and updated in a way that is consistent and valid in the Philips database. Furthermore, reports are necessary to provide Philips with correct information about the process and KPI’s (Key Performance Indicator).
 Setup and control database (incl. address validation and deduplication of persons and companies);
Return and change requests via data-entry, database management;
List broking;
Management reports.
Setup and control of the database which is integrated in a ICT platform. As a result all data can be updated, cleaned and deduplicated so that eventually the data can be loaded back into the Philips database.
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