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TNT needed a closer connection to its customers. Together with Leads to Loyals a loyalty programme was developed for this purpose.
Active participants in the programme automatically collect TNT expressions points on every order. To create even more involvement a dedicated website with a web shop was set up. Here, collectors can request their points balance and order gifts online.
 Design & development of the loyalty programme
Website development;
Database development & management;
Creation;
Campaign management;
Direct Marketing Programme;
Fulfilment;
Call centre & e-mail Helpdesk.
Design & development of the entire web-based loyalty programme. Development and management of all marketing databases and the campaign management. Management of the website and web shop. Organisation of all communication methods, and implementation.
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