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Recruiting new customers is many times more expensive than retaining your existing customers. This means that loyal customers are worth their weight in gold!
Leads to Loyals creates marketing programmes and communication methods that help you increase your customer value. We do this in cooperation with our partners or with your advertising agency or marketing department.
Within the concept of loyalty programmes there are a number of different forms:
 Advantage programmes;
Savings programmes;
Customer cards;
Affinity programmes.
All these programmes are aimed at increasing customer value and influencing buying behaviour.
Using the above programme forms it is possible to build up in-depth knowledge about your customers and their spending patterns. A clear example is the savings programme in the retail sector. Using their customer card the customer can build up savings with each purchase. This provides a wealth of information about customers and their spending patterns. To be able to put all this information together we use advanced software applications.
Practical example?
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